Press Releases

Press Release
March 26, 2015

Orad Presents 3D Pre-Visualization at NAB Booth SL6317


Orad will be presenting for the first time at NAB a unique 3D pre-visualization tool for broadcasters. The solution is ideal for virtual studio designers, providing them with the option to walk through a virtual studio from the cameras perspective. The solution, which provides a powerful 3D experience without the cumbersome devices seen in the past, will be on display at Orad’s Booth SL 6317.

When connected to a PC, the headset presents a separate view of a rendered scene to each eye, creating a stereographic effect. When coupled with very accurate head tracking, the system can determine where the user is looking in order to update the display. By connecting the Oculus Rift HMD to Orad’s RenderEngine, a stereo 3D view of a graphics environment can be created, which the designer can move through.


To see the solution in action, book a demo at This email address is being protected from spambots. You need JavaScript enabled to view it. or drop by our 4Designer display in booth SL6317.

About Orad Hi-Tec Systems
Orad Hi-Tec Systems is a world-leading provider of real-time 3D broadcast graphic, video server, and media asset management solutions including news, channel branding, sports production and enhancement, elections and special events, virtual studios, and virtual advertisement. Orad's compelling solutions streamline production workflow, enhance viewer experience, and improve production value. Founded in 1993, Orad is a public company listed on the Frankfurt Stock Exchange (OHT). More information is available at