If you want your conversion rates to grow, make use of the following 4 ecommerce websites design tips!
Because of the growth and popularity of ecommerce, having a website is considered a necessity for every type of business. A website can be used to promote products and services, nurture relationships with current buyers, reach out to new customers, and build a powerful brand online. Creating a website just for the purpose of doing it, doesn’t guarantee that your brand will succeed in the long run. You need to keep in mind that your website should be used as a platform to convert visitors into customers.
There are a few reasons why you should prioritize increasing the conversion rates. For example, the conversion rates can cut acquisition expenses by getting more value from the visitors on your website. There are a few things you could do to improve the conversion rates on your site. If you are interested in building a conversion-driven website in Singapore or re-design your current one, here are 4 ecommerce websites design tips to follow:
- Simplify the navigation: We suppose you are using an ecommerce website builder to build your website. You need to build a website that is simple and easy to navigate. A high-converting online store is one that can guide the users throughout the shopping process. If you want your visitors to make a purchase through your website, you need to make it as easy as possible for them to reach the checkout counter.
- Reduce user clicks: We can all agree that clicking on several items on a product page to get the information you need is time-consuming and frustrating. The online users expect that getting information from your online store will take 1-2 minutes. Remember, there should be zero interruptions whenever users are on your site, there should be no questions, ads or forms. If they see there are too many things required from them to do, they will leave your site and never come back.
- Stay responsive and mobile: The users today have different options on how they access your website. Using a PC is one of the oldest ways of accessing a website. More and more users are now using their smartphones to access websites. This is why your new ecommerce site should be optimized for mobile screens and have a responsive design.
While there are different strategies on how to boost your conversion rates, these 3 are proven to be the most effective ones.